San Francisco, CA, May 17, 2022 - Crunchfirm today announces the promotion of Olivia Roth, CPA, MBA to Consulting VP of Finance. Olivia joined Crunchfirm 12 months ago from Adam Street Partners in Chicago where she was VP. In recent months, Olivia moved back to the San Francisco Bay Area where she grew up, helping to establish Crunchfirm's presence in California. As Consulting VP of Finance, Olivia will serve as lead engagement partner and CFO to multiple Crunchfirm clients within SaaS, platforms, health tech, eCommerce, and other verticals. She is a Kellogg MBA, Notre Dame undergrad, and California licensed CPA.