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San Francisco, CA, May 17, 2022 - Crunchfirm today announces the promotion of Olivia Roth, CPA, MBA to Consulting VP of Finance. As Consulting VP of Finance, Olivia will serve as lead engagement partner and CFO to multiple Crunchfirm clients within SaaS, platforms, health tech, eCommerce, and other verticals.

As Advisory CFO at Crunchfirm, Arjuna will be focused on strategic finance, providing full-stack finance services to VC-backed startups with a focus on the Chicago and Midwest markets, but will also be working with startups across the US.